Kicking off the new year with a new dial variant!

We hope you all had a wonderful New Years Eve and that 2019 brings you everything you want it to!

It is with great pleasure that we announce the Freediver with gray dial! Limited to just 25 pieces per configuration, the gray dialed Freediver features either a sapphire or stainless steel bezel insert.

Each case back has been individually engraved with a unique serial number that reflects the watch’s order in the finite series.

Wishing you all the best in 2019,

-Traska Team

Made in China— and proud of it.

When we decided to launch Traska, we understood that we needed to go the extra mile if we were serious about attaining the level of quality we envisioned.

Like it or not, the fact of the matter is this: 99% of the world’s watches are made in China. Sure, many brands hide this fact by labeling their watches “Made in Germany” or “Swiss Made,” but the truth is that these labels have very little meaning today.

Back in 2017, we attended an intimate seminar hosted by the Swiss Watch Federation in Hong Kong. The name of the seminar? “A Guide to the ‘Swiss-Made’ Label.” What we learned at this seminar was astonishing to say the least.

Consumers had begun to lose trust in the vaunted Swiss Made label. Concerned, the Swiss Watch Federation aimed to put a stop to this by implementing “stricter” criteria for what could now be considered a Swiss Made watch.

And, with the new regulations to uphold the integrity of the “Swiss Made” label introduced, the Swiss Watch Federation was hosting the Hong Kong seminar to help the titans of the industry make sense of it all.

See this HODINKEE article for reference.

At the seminar, veterans of the European industry met with Chinese factory owners; it was all handshakes and smiles.

“How are the wife and kids?” one of the veterans seemingly inquired as he shook the hand of an elderly Chinese magnate.

“What if sapphire crystal production is moved to Switzerland?” one factory owner piped up during the Q&A portion of the seminar.

He was told that probably wouldn’t be necessary.

Probably? Weren’t these the guys making the rules? How could they not answer such a question with certainty?

The truth was that nobody wanted anything to actually change…

Both the Chinese and Europeans were quite happy with the current arrangement for manufacturing and labeling watches. Changing the status quo would be both costly and irritating.

The cost of labor in China is significantly cheaper than Switzerland. On top of this, the Chinese quickly learned that in order to do business with the Europeans, the cheap quality they were once known for needed to be a thing of the past. So a thing of the past it became. High quality crystals, hands, dials, and finely finished cases can all be effectively produced in China.

So what did all this mean for Traska?

It meant that if we did our due diligence, we could utilize the same suppliers that the big European brands used. And, it meant that we could provide the same high quality components to our customers.

Our vision was this: High quality watches shouldn’t have to be limited to the luxury segment of the market.

If we used robust Japanese movements rather than the costly (and often temperamental) Swiss ones, we could offer luxury quality watches for fashion watch prices.

So we did just that.

Making use of the same suppliers as the big brands was a step in the right direction—but that wouldn’t be enough.

We spent the next five months working alongside our manufacturing partners to ensure the highest quality components were manufactured to our exact standards and specifications.

And with that—our first model, The Freediver, was born.

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Freedivers will be in stock and ready to ship in less than a week!

Despite the radio silence that’s been going on for the past few months, we’ve been hard at work behind the scenes.

We successfully delivered nearly 200 watches to supportive Kickstarter backers all around the world, organized our remaining inventory in two different warehouses on opposite ends of the globe for the speediest shipping possible, and last but certainly not least- created a webshop so that you too can have the opportunity to own a Traska Watch!

The webshop will go live on Monday, October 22 at 11:00am EST.

Shipping will be done via USPS priority for those of you in the United States, and via FedEx Express for everyone else.

We would like to extend a big thank you to everyone that has been following our journey- it’s because of YOU that we are able to serve the community with our vision of what a world-class sport watch should be.

Many thanks,

-Traska Team

Time to meet up with our manufacturing partners!

We just landed in Hong Kong and will be traveling throughout Guangdong province to meet up with our various manufacturing partners. 

We'll be overseeing the manufacturing and shipping process in person to ensure that everything goes as smoothly as possible. We're going to be based here for as long as it takes, so you can rest easy knowing we're doing everything in our power to make sure we deliver on our promise!

Thank you so much for putting your trust in us; we're excited to keep you in the loop with how your Freediver comes to life!

Time to get this party started!

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The Traska Freediver is launching on Kickstarter!

We are going LIVE on Kickstarter Tuesday, April 17, at 11:00am EST.

Here's a link that will allow you to preview our campaign before it officially launches:
https://kck.st/2qATjIK

Thank you to everyone who has supported us throughout this journey. Without YOU, we would be nothing. We are excited for you to take this next step with us, and are eternally grateful for your assistance in moving our project from dream to reality.

 

The Freediver has been featured on WristWatchReview.com!

Patrick Kansa, contributor to Wrist Watch Review and aBlogToWatch, takes an in-depth look at the all black DLC Freediver in his latest review "The Traska Freediver, Rising Soon From the Deeps"

Mr. Kansa writes:

"I have a feeling that this is going to be one that goes quickly.  There’s a lot done right here – now all that is left is for Traska to deliver on the promise they’ve laid out"

Read the full review on Wrist Watch Review here.

Check out the Freediver's first review on YouTube!

We had the pleasure of sending Mark Alamares of AverageBros Online Magazine a Freediver for review.  Watch his in-depth coverage of it on his youtube channel here:

On this episode we preview a very cool piece from a brand new up and coming brand. The Traska Freediver is a watch that although totally fitting the vintage inspired trend currently sweeping throughout the watch world, still makes some really interesting choices, while offering something very special for the money.