Your friends probably haven’t heard of TRASKA. People don’t wear our watches to show off their status or to imitate a lifestyle to which they aspire. They choose us simply because they enjoy and appreciate the watches we make, for their own sake...

...For the workmanship. The passion. The care and attention paid to even the tiniest detail. To the right kind of person, these things are evident from the moment you first see a photo of one of our pieces. And when that watch arrives in your mailbox, and you slide it onto your wrist, it brings you joy not because of some famous logo, but because of what it is.

Our story began in Jacksonville Beach, Florida, and has grown to include team members and operations across North America, Europe, and beyond. We exist thanks to our community, who helped us bootstrap this company from literally nothing to where we are today.

People find us through word of mouth. They tell the story of their TRASKA to others who share their love of design and craftsmanship. At the same time, they know that most of their friends have never heard of this small independent brand. And they’re just fine with that.