As a fully-independent American watchmaker, we produce watches in limited quantities designed to meet the needs of our community. Estimating this demand is tricky, and historically we’ve had some watches sell out in mere minutes after release. This is why we introduced the TRASKA Reservation System — it’s our way of giving every member of our community an equal chance at their chosen watch.
When we release a new collection, such as the current 2023 collection, we open a brief reservation window and invite members of our community to reserve their selected watch(es) with a $50 deposit per watch. When your watch is ready, you will receive an email with a private link inviting you to complete your order (minus the $50 you have already paid), and then your watch will ship to your doorstep.
Is reserving a piece for the 2023 collection mandatory?
You don’t have to reserve a watch to get a TRASKA, but it is highly recommended. Once the reservation window closes, our first mission is to get watches on the wrists of everyone who has reserved. Once that’s done, any remaining stock will be released to the public on a first-come, first-served basis. While you may be able to get a watch this way, you will have to wait longer than those who reserved, and also run the risk of your chosen model, configuration or colorway being sold out.
Reservations for the 2023 collection open on Saturday, March 11 at 11:00 AM EST and close 48 hours later on Monday, March 13 at 11:00 AM EST. You will be invited to complete your purchase and then receive your watch approximately 3 months after reserving.